Mood Board & Branding Plan
With the script and shot list finalized, I’ve shifted my focus to the Visual Identity of "The Void." In animation, branding isn't just for products; it’s about creating a consistent "language" that the audience understands immediately. My branding plan is built on a foundation of Thermal Contrast —the battle between the "warmth" of the real world and the "coldness" of the digital one. The Mood Board: "The Digital Trance" My mood board is a collection of textures, lighting references, and minimalist art styles. I was heavily inspired by the "Flat Design" movement used by major tech companies, but I wanted to subvert it to make it feel slightly more sinister. Key Inspiration: I looked at the works of minimalist illustrators who use heavy shadows and "Liminal Spaces." The Vibe: Isolating, hypnotic, and clinical. I want the audience to feel the "cleanliness" of the digital world, which contrasts with th...